Webinar Automation Made Easy with John Crestani’s Proven Funnel

Since modern-day marketing is predominantly web-based, businesses are always looking for ways to optimize their marketing. One of the most useful tools for doing this is webinar automation. John Crestani is an entrepreneur of many years and an expert in online marketing who has created a predictable funnel for webinars that eliminates the need for guessing. In this article we’ll also look at how he can use the system to increase efficiency, staff morale and thus the company’s revenue.

 

 

What is Webinar Automation?

Webinars are one of the most effective techniques of lead generation and sales in the digital marketing world. Still, webinars are effective; however, when they are done manually, they can be time-consuming. That’s where webinar automation wins again and allows for an efficient running of promotional campaigns with unique codes. If done right, there is a way to have a pre-recorded webinar go out to target markets at set frequencies, thus enabling businesses worldwide to expand their capacity, effectively reach out to their target audiences and ultimately convert. 

Webinar automation means carrying out automated processes to deliver and control webinars without involving real-time communication. In other words, it provides the means for businesses to host recorded webinars that can play back on a twenty-four/ seven basis without the need of the presenters. People can self-enroll and access the webinars at their own will and this is sure to garner a larger attendance rate not just within weeks but across different time zones. Several other practicalities for registration, email reminders, and follow-ups are also managed with the help of automation, thereby ensuring time is saved and the exposure to mistakes is equally negated. Webinar automation, therefore, means that companies can get as much out of the webinar as possible while not sacrificing efficiency—not to mention customers.

Why is Webinar Automation Important?

Webinars are quite possibly one of the most effective means through which you can share valuable knowledge with your prospects, create relationships and turn hot leads into paying customers. But often running live webinars can be time-consuming not to mention the challenges of scheduling and the possibility of human error. Webinar automation addresses these challenges and allows businesses to:

• Scale: It ensures that you can reach out to a large number of people at one time and attracts more people than having to co-operate live events all the time.
• Increase Engagement: Webinars also can be held on any schedule, which will increase the frequency of interactions with the audience.
• Save Time: Scheduled follow-up emails can be sent out and no manual intervention is required to do so, thus saving time.
• Consistent Experience: The fact that a Webinar can be recorded and you can replay it means that every attendee gets a very good view, increasing satisfaction.
• Optimize for Conversions: With the correct funnel, automated webinars can have higher conversion rates, of attendees to paying customers if you will.

John Crestani’s Proven Funnel

John Crestani’s method of auto-webinar is aimed at helping companies create an incredible marketing engine through an automated webinar funnel. This funnel system makes it possible for the users to conduct webinars that turn the leads into customers. According to Crestani, there should be some checks and balances in place to make the initiatives more credible, worthwhile, and relevant to the target market to improve conversion rates.  The key parts that consist of Crestani’s proven funnel are the following: Get a high-converting webinar, Generate an automated webinar, Follow up with the leads, Offer irresistible things, and optimize the funnel.

Step 1: Creating the Webinar

In the case of Crestani, the actual creation of the webinar constitutes the basis of the entire webinar funnel. The content has to make people listen and also inform them in a way that directly addresses a particular issue in their line of work, or more generally, something they would be interested in. According to Crestani, firms hence ought to strive to deliver value propositions straight and offer solutions that will be appealing to the market. A well-structured webinar typically includes:
 

• An Engaging Story: The opening should be engaging to capture the audience’s attention.
• Educational Content: Make them useful to the viewers or they will not be interested in what you have to say to them.
• Solution to a Problem: Make an offer of the products and services you are offering to the group as a way of solving the problem that has been analyzed in the webinar.
• Clear Call to Action: To make the next step, you ask the attendees at the end of the webinar to buy your products, and services, or sign up for a consultation.

Step 2: Automating the Webinar

The only remaining process in Crestani’s funnel, after the creation of content, is the automation of the entire process. This is where the perfect is achieved. Pre-recorded webinars can also be created that run on autopilot if you choose to use EverWebinar or WebinarJam. These platforms enable you to set a time when the webinar should play and hence the event could be made to go around the globe at particular times a concept in which a person does not have the physical ability to get to the event.

Self-organization does not only concern the webinar proper. Crestani’s funnel also consists of automated emails, which are sent before the webinar begins and after the session is over. This helps to manage the time of the webinar and also to guarantee that there are no missed prospects.

Step 3: Telemarketing Follow-up Emails

There is nothing quite as vital for Crestani’s proven funnel as the nurturing of leads is. Once a person registers for the webinar, follow-up scheduled emails keep the event fresh in people’s minds. According to Crestani, there should be two follow-ups before the event at least one on the previous day and another a few hours before the start of the webinar. These reminders assist in increasing the attendance levels as all the registrants attend the webinar.

Moreover, more follow-up e-mails should be programmed to be sent to the audience as soon as the webinar is completed. Such emails might include information such as a special offer to attendees, further material on the topic, or an opportunity to schedule a one-on-one consultation. The aim is to continue the conversation and provide the attendees with the relevant material that will prompt them to take action.

Step 4: Making an Irresistible Offer

As a prospect/host, there is one section of webinars that you shouldn’t miss which is your offer. Crestani stresses the fact that a virtually perfect, appealing call should follow the value delivered during the webinar. It can be the case of a one-time promotion or offer; it can also be a gift or early access to a product or service. It should be natural to make the offer during or at the closing of the webinar, where it will fit the need perfectly. Nothing like scarcity (time-bound offers) and urgency (sign up now) to compel people into action – both are powerful marketing tools. To make people pay for the services required, the offer is made to appeal to their self-need theories.

Step 5: Analyzing and Optimizing for Better Results

When the webinar has been conducted it is crucial to evaluate it in terms of performance measures. The engagement rate determines how well people engaged with the webinar and the conversion rate shows how many people converted to customers or clients.

Crestani also mentions that it is a good idea to land and zoom in on the webinar, tweaking any of the components, such as the content, the offers, and follow-up sequences. A/B testing is one of the most effective techniques to optimize your webinar automation funnel to produce the best results.

The basic tools for Webinar Automation

Now let’s understand that for adopting the funnel, which Crestani has used to make a sale, businesses will have to use several tools. Some of the key tools used in webinar automation include:

• Webinar Hosting Platforms: There are many tools available on the web that provide a platform for automated webinar hosting but EverWebinar and WebinarJam are amongst the best. These platforms contain great options like, for example, scheduling, replaying and live chat integration.
• Email Marketing Software: Nice examples include Mailchimp, ActiveCampaign or ConvertKit which enable automation of the email campaigns and sending sequences to the leads all along the funnel.
• Sales Funnel Builders: ClickFunnels and Leadpages are the fundamental tools for building efficient landing pages and sales funnels that can help turn people attending one’s webinars into clients.

 

 

Conclusion

Webinar automation is one of the best strategies used to expand the reach of your business, get more prospects, and convert them while putting minimal effort into it. No wonder John Crestani’s funnel provides both the single webinar and the entire system for its creation and automation till the conversion stage. In integrating Crestani’s automation webinar system, the marketing technique is expanded to increase time and earnings for businesses. When equipped with the appropriate weapons and techniques, everyone can apply this tested funnel and succeed with automated webinars.