It is anticipated that by the year 2022, the e-commerce fashion industry will have grown by more than fifty percent and would account for approximately twenty percent of all online retail purchases. If you want to help your business stand out from the crowd with appealing web design methods, you will bring in more customers, both new and existing, who may otherwise gets lost in the browsing shuffle. This is true even though there is surely profit to be earned throughout the growth.
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We have selected the top three fashion websites for you to browse:
Zara
Many customers are already familiar with the Spanish clothing retailer Zara; nevertheless, the company also maintains a distinctive online presence that is worthy of investigation. The homepage of the website features only a few stylish banner images that rotate on a center-page slider. Additionally, the site's store logo and shopping categories are located on the left side of the page. All of this was done on purpose: the banner images were designed to have a certain and uniform size, and their font selections were made to seem exactly like a cover of a magazine that was displayed on a rack. Even their item pages are laid out in this manner, offering product categories in blocks that are arranged in a grid-like fashion. This gives the impression that you are browsing through an old designer notebook. Rather than displaying the things from exactly the same perspectives and distances, each photo is distinct and demonstrates how the company wants you to feel about what is being viewed individually.
The Idle Man
They handpick items from a variety of companies and have wonderful broad categories to divide the many types of apparel so that shopping can be done more easily. Their blogs are noticeably extra analytical than those of your average storefront, delving into fashion's association with melodies and other art forms. This is typically done in reference to a newly released item or an emerging fashion trend in order to demonstrate why their business sells what it sells when it sells it. Customers who are interested in taking a closer look at a product can use the selection photographs, which provide an in-depth view of the finer aspects of the items offered and ensure that each item is compatible with practically any other offering on the website.
Dior
In spite of the fact that Dior is a well-established brand, their website is surprisingly uncluttered. They use elegant typefaces and keep to a black and white color scheme, but they make sure to include colorful photographs of their models and items so that the text really stands out. They have divided the navigation of their more detailed classifications into six main drop-down selections that are simple to locate on the header bar. Additionally, there is a condensed little animation that goes along with each of these choices. This is because they have a large number of products aimed at a variety of audiences. As a luxury company, they are particularly adept at separating what men versus women appreciate about their items. For example, they present photos with a golden tint of purses, lipstick, and fragrance for women, while images selling sports gear and leather jackets are in black and white.
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